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Product Description
Amazon.com Product Description
The Casio Digital women's watch is a basic, durable, water-resistant timepiece constructed without unnecessary buttons or frills, making it the perfect accessory for no-nonsense women. The watch includes a resin case, bezel, and matching band, and features a mineral dial window that protects the simple black dial face. The face features a quartz-powered digital time display, as well as a perpetual calendar.
The Casio Story
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.
Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.
Product Details
- Shipping Weight: 3.5 ounces (View shipping rates and policies)
- Shipping: This item is also available for shipping to select countries outside the U.S.
- ASIN: B000GB1RBY
- Item model number: LA11WB-1
Casio Women's LA11WB-1 Daily Alarm Digital Watch
Customer Reviews
I love this watch. I've been re-buying it since the 80's. I typically trash watches within a year or so but I can make these last for a good 5 years or more even with hard use. Considering that I started out paying about 10 bucks for it, that's pretty impressive. Every one has survived my sweaty exercise sessions, sloppy dishwashing and slamming my wrist against things. The band can be torn but somehow I've only managed to do that on one of the four or so I've bought. And the band fits my little skinny wrist that NO jewelry fits, without having to alter it in any way. I use every feature on this watch, especially the countdown timer, which is a great tool for those of us who are easily distracted. If I have to remember to do something in a few minutes (from 5 to 30 minutes), whether it's call someone back, check the oven, turn off the garden hose, switch the laundry, or whatever, I can utilize the countdown timer as a reminder tool that travels with me unlike a kitchen timer or a sticky note. The watch is small and flat, and although it has a very vinyl utilitarian look, I choose it most of the time over my prettier dress watches because it's far more functional. This is not jewelry by any means but it's a great cost-effective little tool, if that's what you're into (and I am).
I absolutely love this watch! It's the only one I've seen that has a timer, alarm, and other features and yet is still small and flat enough that it doesn't look ridiculous on my wrist. For it's price, it's also surprisingly durable. Mine went through a load of laundry once and came out fine. I highly recommend it!

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